But EDO's data suggest Mayfield's spots are still gaining momentum now that the Browns having finally won. EDO used this example: "For State Farm, when Aaron Rodgers and Patrick Mahomes are featured in the ads during a game they're playing in, there's a huge boost in excess performance on a per person basis of people searching for State Farm. What Broncos quarterback Peyton Manning's combined earnings from his salary and endorsements made him, by far, the highest earning player in the NFL in 2012. Ads from State Farm and Progressive are some of the more notable spots. Submissions should come only from actors, their parent/legal guardian or casting agency. But being an Olympic superstar helped Phelps land lucrative sponsorship deals with Powerbar, Subway, Visa, Head and Shoulders, Speedo, Under Armour, Hilton, Louis Vuitton, 505 Games and Hewlett-Packard. He's also appeared in commercials for the NFL, ESPN and Monday Night Football. Eli and Peyton Manning have never been disappointing in their sharing of the same spotlight, and they enjoy becoming entertaining actors when the time arrives. Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. Of the nearly $60 million he earned in 2012, a whopping 96 percent of that came from his sponsors. Yep. Medicare.govand 1-800-Medicare provide a wealth of information. And that is, of course, a Coke. This was Aaron Rodgers' first main commercial, and his "Discount Double Check" dance has carried to the football field, on television, and even on the basketball court with Knicks guard Steve Novak. If you think superstar athletes are paid too much just to play sports, then you don't even want to know how much some of them make in endorsements. Has any athlete in history even come close to the dominating advertising presence of Peyton Manning? She provided much information for this column. Model of consistencyentire 17-year career with same team, the Miami Dolphins. Then Lionel Messi Will Be Moving On, How The Martin Agency's Fast-Break Game Produced Winning Ads for CarMax, When Company's Due, DoorDash Calms the Feeding Frenzy, Producers' Advice for Taming Chaos and Maintaining Momentum, 5 A.I. Budweiser, a beer rival of Guinness, is among those opting out of running a Super Bowl ad this year, along with other big brands such as Coca-Cola and Pepsi. In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. The commercial focuses more on his personal story and struggle for success than on his fame as a football player or even his reliance on a particular product. But if the Browns upset the Chiefs, and the Los Angeles Rams beat Rodgers' Packers, it could help put a dent in that ad metric. Wieden, at least from my outside POV, also still acts like thatlike it's '82, they're just a skinny, flat-footed agency still trying to get a shot at the bigtime. John Travolta promotes a gardening product with his daughter and some Grease dance move, Michael B. Jordan There is quite a lengthy history with retired football players starring in beer commercials, dating back to the 1970s. Or will they become the 2008 Favre Jets (when he threw a whopping 22 interceptions and harassed a female reporter with NSFW texts)? Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative Former New York Jets running back Matt Snell ), the creepy-awesome Diet Dr Pepper "Li'l Sweet" campaign, Nest's "It Starts at Home" Oscars ad, Eminem's "fake pharma ads" album launch, rebooting Busch Beer, the pro bono "Art Heist for Good" for Water Is Life. 9 highest paid American athlete in 2012, and more than half of the almost $30 million he banked came from his play on the field. Hes probably the most prolific pitchman coming out the NFL. Not lesser talent, of coursemany of the best creatives in the business are there, or want to be therebut more with brands that had been previously "less than," like Ford, KFC, Old Spice, and to some degree Bud Light (corn syrup debacle aside). Which made him one of the most prolific passers of all-timea reckless-like-a-fox improvisor on the ground and an eventual Hall of Famer. Larry Fitzgerald has proven to be one of the elite wide receivers in the NFL due to his ability to catch every football that is thrown off him. However, he wasn't her first football playing love interest. It's simple: Old Spice deodorant. In this case, both brothers are acting anything like mature brothers, much less professional quarterbacks. The ads perform two-three times better than other ads aired in those games.". Manning has got a number of major sponsors, which include Reebok, Toyota, Samsung, Kraft, DirecTVand Dunkin' Donuts. The average career length for NFL players is 3.3 years, according to the NFL Players the effectiveness of such ads is hardly conclusive, https://www.youtube.com/embed/xffOCZYX6F8, https://www.youtube.com/embed/gZXdjyx4zlk, https://www.youtube.com/embed/_BCWvH2ISyI, https://www.youtube.com/embed/v6mfDJ02VCY, https://www.youtube.com/embed/rvQtn20ytZQ, one featuring an Aaron Rodgers look-alike, https://www.youtube.com/embed/JzQFA2hxyRQ, https://www.youtube.com/embed/fPFgKa6qSGE, https://www.youtube.com/embed/9ikfZelNlPk, https://www.youtube.com/embed/9OolG-Oc0P4, https://www.youtube.com/embed/YUWDPSTUYc8. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them A few Advantage plans may offer meal delivery for the qualified but only one or two plans in your county may offer those benefits. For help selecting the right Medicare plan for you, contact your countys Office of the Aging. Subway TV Spot, 'Go Pro for Double the Protein' Featuring Marshawn Lynch, Lay's Kettle Cooked TV Spot, 'Get Lost in the Crunch' Featuring Marshawn Lynch, Frito Lay TV Spot, 'Twas the Night Before Kickoff' Featuring Marshawn Lynch, Ezekiel Elliot, Rob Gronkowski, Xbox One X TV Spot, 'Feel True Power' Song by Kanye West, Subway TV Spot, 'Virtual' Featuring Marshawn Lynch, Uber Eats Uber One TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, Uber Eats Uber One TV Spot, 'What'd The Fox Say', Uber Eats One TV Spot, 'Montell Did It' Featuring Montell Jordan, P. Diddy, Uber Eats Uber One Super Bowl 2023 TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, This site uses cookies to provide you with a great user experience. This spot from Miller Lite, like Coke, was a success because it used their NFL pitchmen in a way that went against their reputation. All Rights Reserved. Giants quarterback Eli Manning followed in the proud tradition of big brother Peyton by appearing in commercials for absolutely everything. Refined. And he actually met his girlfriend, model Kate Upton, while shooting a commercial for MLB 2K12. Touchdown for tech? Roger "The Dodger/Captain Comeback/Captain America" Staubach got started late as a 27-year-old rookie, his career delayed by military service. Make everybody around you better, look down the field and find a way to keep moving the ball. J.J. Watt is becoming the next Peyton Manning. Or Puma "After Hours Athlete." Prolific passer. And history suggests insurance in sports marketing works. Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. Joe Green had a reputation for being a mean and intimidating player, hence the nickname, but this commercial shows that there is one thing that can make even this tough man smile. Overall, Kobe outearns LeBron by about $4 million per year. Remains to be seen if Droga will thrive post-Accenture the way Peyton did in his three years post-Colts. Ray Lewis has been a punishing line backer in the NFL for 16 seasons and has shown no mercy to any opponent that gets in his way. The Super Bowl might be looking different in 2021, but the commercials are carrying on as usual. Williams makes twice that through major sponsorship deals with Nike, Gatorade, Hewlett-Packard, Kraft, McDonalds, Este Lauder and Puma. Can't argue with Joe, arguably could be No. Sounds a lot like: Like Brady, W+K has given a middle finger to conventional wisdom and "the way things are done" for more than 30 yearsindependently and defiantly. Over the next seven years, until retiring in 1999, Young won a second MVP, six passing titles, made seven Pro Bowls, threw for 33,124 yards and 243 touchdowns, and rushed for 43 more TDs and 4,239 yards. But he also had some stumbles and down periodspretty much everything after he left Green Bay (Jets, Vikings and other forgettable situations). Not only does that money go toward the required payment for Part B of original Medicare, very few plans if any in your area may feature that benefit, and those plans may not include your doctors. Around 45 percent of his overall income comes from endorsement dealssome of which he shares with Peyton. Miller Lite achieved light beer fame in the 1970s with ads featuring Super Bowl We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. All the NFL players who retire in 2021 will leave a legacy that lives on. But that doesn't mean he's given up on the endorsement game altogether. One reason for this is the Chiefs, and the Packers have won more over the years, while the Browns haven't. This is the most famous Drew Brees commercial to date, and he has been involved with quite a few over his professional career. ine Cain. Not since Tarkenton and Favre had there been such a true double threat. Or Marc Ecko tagging Air Force One. The real story behind the viral Erin Andrews-Jimmy Garoppo MLB's rule changes will only bring needless new degree of confusion, Yankees may get solution to to glut of infielders after NL teams' misfortune, The Marchand and Ourand Sports Media Podcast, The Show with Joel Sherman and Jon Heyman, Amazin' But True: A NY Mets Baseball Podcast, Gangs All Here: A NY Jets Football Podcast, Kellyanne Conway and George Conway to divorce, Canadian teacher with size-Z prosthetic breasts placed on paid leave. And speaking of running, Fallon's Minnesota homeboy, Frank Tarkenton, gets a nod here because, like the elusive Tarkenton, Fallon ran circles around other creative shops. 1 overall out of Stanford, the Colts sucked. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials In the past one to two years alone he's appeared in commercials for Visa, Under Armour, EA Sports, Old Spice and NFL player safety. Montana, therefore, would be: Not just because they both happen to be San Francisco (just a convenient bonus for me). Another odd but successful commercial, in my opinion, is Craig Ironhead Heyward pitching Zest Body Wash. Heyward was one of the most bruising fullbacks to play the game, and Zest used him to introduce body wash to the male consumer. Favre came into the league a good ol' boy from the swamps of Mississippi and never lost his gunslinger approach. And what better person to do it with than Kenny Mayne, one of the more interesting personalities on ESPN. That's what Staubach did. Artists Pushing the Limits of Creativity and Generative Tech, 2 Minutes With (Top Creatives & Marketers). Marshawn Lynch eyes a giant cake and slyly leans in to swipe a taste when he accidentally knocks a golden football fromatop the many-tiered confection. There are few athletes in the U.S. that even come close to raking in the kind of endorsement money Rose does. Orange: 845-615-3710, Sullivan: 845-807-0241, Ulster: 845-340-3456. Earnhardt has shilled for bowling balls, a pet safety harness, a vending machine cheeseburgerand Goody's headache powder. What are those most worth of a the Buttfumble designation? Share them in the comments below. Rodgers earns $9 million in endorsements, according to Forbes. See the Super Bowl commercials in the order they aired, Your California Privacy Rights/Privacy Policy. Original Medicare includes coverage for hospitalization (Part A), medical visits and procedures (Part B) and, at additional cost, prescription drugs (Part D). Powder for your headache. Not so much college ball. Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Have questions about this ad or our catalog? Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. Hes not everybodys favorite. He went undrafted in the 1978 NFL Draft after two years at West Los Angeles Community College (where?) The dentists and eye doctors you visit must also be in the plans networks - meaning your eye doctor or dentist may not accept your plan. Cameras must show field goal attempts, so Allstate won. And as AdAge noted in ranking W+K No. Before you enroll in Advantage plans, you must have original Medicare, and you still must pay the Part B premium of $148.50 (in 2021). But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. So he would be: Why? Also, Mahomes and Rodgers are the new faces of the NFL, replacing Tom Brady and Drew Brees, who play in their matchup on Sunday. Which is exactly what Steve Young had to do in San Francisco, ousting the immortal but injured and aging Joe Montana in 1991. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. The ad was directed by Peter Berg of "Friday Night Lights" fame, and it looked like a fine time was had by all. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative endorsement deals. Using celebrity pitchmen in marketing campaigns is one of the oldest tricks in the book. Patrick Mahomes #15 of the Kansas City Chiefs celebrates after defeating the San Francisco 49ers 31-20 in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida. Like Favre, who broke the mold of the statue-like, pocket QB, CP+B flaunted a reckless, DGAF, unconventional, improv, let-the-haters-hate style, first in Miami for brands like Truth, Mini, And1, then in Boulder for Domino's, Kraft, Burger King and AmEx. Weve seen a small sampling of the gems above, but to find the absolute worst acting, you have to travel to the local markets where the players have sponsorships with area businesses. The top profession for former NFL players is small business owner with 20% of those on LinkedIn labelled as entrepreneurs. Here are three quick takeaways from the open 15-minute session of practice: New Florida QB Graham Martz on target. Heading into his 14th season with the Saints, Brees leads all NFL quarterbacks in career touchdowns, passing yards, 300-yard games, completions and completion percentage. NFL footage NFL Productions LLC. Packers quarterback Aaron Rodgers is entering the second-to-last year of his contract in 2013, but you can bet that he's got an extension coming his way that may make him the highest paid player in NFL history. And like Favre did from 1994 to 2007only QB to win MVP three consecutive years; 1990s All-Decade QB; Super Bowl champ in 1996CP+B utterly dominated for a stretch (Agency of the Decade in the 2000s). Over the past decade he's been one of Nike's most visible spokesmen. 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. A Division of NBCUniversal. Crosby has lucrative endorsement deals with Reebok and Gatorade in the U.S., as well as deals with Bell Canada and Tim Hortons in his native Canada, all of which he's appeared in commercials for in recent years. Rice replies that it's thanks to the two strongest quarterbacks of all time, referring to retired football players Steve Young and Joe Montana, both of whom are also Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. Scott Rosner, sports management program professor at Columbia University, called it a "watershed" moment for insurance firms advertising in sports. Stranger things have happened. Have you seen the latest PCH TV commercials starring Terry Bradshaw? 1 1. He held virtually every passing record in league history. Tables crash and plates smash as 44 players and ex-players from Jim Brown (oldest at 82) to Saquon Barkley (youngest at 21) join the mayhem. Florida State Seminoles place kicker Ricky Aguayo (23) kicks the extra pointduring the college football game between the Florida State Seminoles and the North Carolina Wolfpack on November 3, 2018, at Carter-Finley Stadium in Raleigh, NC. Knowing the talent there and Alex's ability to adapt and borderline shape-shift, like Favre magically eluding angry linebackers, I'd bet on Crispin at least making a better comeback than Jets Favre. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. Anyone who knows mebecause I typically won't shut up about itknows I'm a huge football fan. In 2012, 76 percent of his earnings came from his sponsorship deals. That means between $650 and $800 a day on set, and if theyre also classified as principal actors, they receive residual payments from larger media markets It's been a Brees-like resurgence for FCB, and like the Saints stud, it doesn't seem to be slowing down. A trusted health insurance agent can also help. In this spot for a local Pizza Hut, Flacco makes Pinocchio look like a yoga instructor. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. Only four players in the NBA bring in more money from sponsorship than D-Wade. Steve Smith has not been given much exposure to national television during the course of his career. Although, considering how many professional athletes there are, it sure seems like the same ones turn up in commercials year after year. At the age of 40, which is ancient for anyone not named Tom Brady. Brees started out a bit of a misfit. Lucrative sponsorship deals with giants like Gatorade, General Electric, Nike and (to a lesser degree) Sprint and Panini America, have made Durant the No. Some of the highest paid athletes in the worldlike LeBron James, Peyton Manning and Derek Jetercan double, or even triple, their already massive salary with a few commercials per year. And according to advertising metrics data firm EDO, insurance ads in NFL games featuring the player outperform other ads. Submissions should come only from actors, their parent/legal guardian or casting agency. WebRetired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. Steve Israel for the Times Herald-Record. TV ads for insurance companies featuring NFL quarterbacks The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. Not much of a surprise considering he's the face of the NHLeven if you hate him. Web9 of the most popular jobs professional football players take after retiring from the NFL. The best in creativity delivered to your inbox every morning. What are your favorite commercials featuring NFL players? Griffin has been one of the most visible athlete in advertising over the past 12 months. California boy Elway didn't want any part of that East Coast trainwreck. He made the most money overall of the four drivers to crack the top 50, but netted the least race winnings. As this guy signs footballs, speaks to the press, and gets stalked by that same crazed fan, State Farm reminds us why it is always best to double check.. The NFL did the math and said the participants gained an aggregate of 11,257 yards rushing and 115,877 yards receiving. He's pretty natural and pretty relatable. Flacco has a reputation for lacking personality and for being a bit wooden. Worst case, they'll be Vikings Favre. Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. Think that's an insult to now mid-50s Alex and the gang in Boulder? Like every other year, the 2021 Super Bowl ads are full of celebrities, from former football players to A-list actors to popular musicians. He remains an advertising staple for Nike, EA Spots, Kowa, Upper Deck, NetJetsand Rolex. Theyve also enlisted the help of several former NFL greats, including Peyton Manning, Jerome Bettis, Teddy Bradshaw and retired New York Giants legends, Eli Manning and Victor Cruz. Football nerd, is more like it. In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. All the hardware you'd ever want. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Stewart has major sponsorships with Coca-Cola, Kraft and Office Depot. But like Elway's football-baseball chops, the New York office is as legit as L.A.rebooting Busch Beer; the pro bono "Art Heist for Good" for Water Is Life; etc.making Deutsch an under-the-radar, dual-coastal baller, just like Elway. Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. And theyve done it for long sustained drives, much like they do during a game. Probably because he's running out of room to keep all that money he and the wife are bringing in. He can be seen pitching Verizon, Reliant Energy and Gatorade on a national level. Honorable mention goes to Ray Lewis and his work with Old Spice. In the 2000 NFL Draft, he was a concave-chested, flat-footed, 6th round pick (199th overall) who was considered "less than optimal" and refused to let anyone change his mental makeup or force "the way things are done" on him, either. "We wanted to make sure he fit our brand and had the right improv skills and would be himself.". The plan was effective, as it netted the company TV exposure. See? Medicare Advantage is the all-in-one alternative to original Medicare health insurance. Former Houston Texans defensive end didn't appreciate hearing Brees' chant from the guy in the ticket booth when entering the stadium. 3 on this list. Prior to the 2014 Super Bowl, Duracell released a highly successful commercial featuring Seattle Seahawks Derrick Coleman, the first deaf offensive player to ever play in the NFL. Joe Montana Net Worth: Joe Montana is a retired professional American football player who has a net worth of $100 million dollars. Mickelson has become the face of psoriatic arthritis, hawking the prescription drug Enbrel in commercials for Pfizer. All other NFL-related trademarks are trademarks of the National Football League. In an interview with CNBC on Thursday, Charney praised Mayfield's sports marketing appeal, and with the team still in the National Football League's playoffs, the insurance firm is expecting a big weekend with its football ad spots. With the college football season just days away, Aflac has released new commercials with Alabama coach Nick Saban and the Aflac Duck. It features Lewis punishing opposing tacklers with vicious stiff arms on the way to the end zone. Commissioner Roger Goodell plays straight man, delivering a boring speech that may or may not be acting. Plus, unlike original Medicare, you may need prior approval for coverage of a medical procedure or equipment such as insulin pumps. Former running back Emmitt Smith tells Jackson to rethink his comment and asserts that former wide receiver Jerry Rice, who is sitting in the room with them, is the strongest of all time. Never won a Super Bowl, however, so doesn't get the props that others further down this list get. The dated commercial is drenched in an ironic take on 1970s masculinity, but it captures the essence of why we still talk about Namath over 50 years after he first began playing in the NFL. However, he did not waste any time taking an opportunity to play a part on an ESPN commercial. Wieden has often resigned big, stupid clients who want to change them (and not vice-versa). 10 Legendary Quarterbacks and the Ad Agencies Most Like Them, No Lay's Chips? Download the 2023 Super Bowl TV Ad Report from iSpot Today. PEOPLE exclusively unveils the Kansas City Chiefs quarterbacks new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired When he retired, Peyton was perhaps the most revered and famous QB to ever play the position. Informed of EDO's data, Rosner said he wasn't surprised the firms see a bump in searches around their business when their NFL ads appear. Seriously. Jackson, who was also a running back, wonders out loud whether Smith really was the strongest, starts repeatedly snapping baseball bats on his knee and throws them into the fire. "But the fact of the matter is, they [insurance firms] keep doing it because they clearly found it effective. Its about how you come back from a bad play or the hardest year ever. Brees has used the same chant to pump up his teammates in New Orleans since becoming a member of the Saints. Another successful campaign that turns an athletes celebrity status upside down is the State Farm Discount Double Check campaign with Aaron Rodgers. Allstate got the ball rolling in 2005 when it made a deal to place its logo across goalpost netting throughout 30 Division-1 college football stadiums. Same thing goes for that money Namath says could go into your Social Security account.